Its foundation is the Substance suite, which has been used for years to create the vast majority of AAA game titles, including Half Life Alyx and Microsoft Flight Simulator, along with movies like Star Wars: Episode IX and Blade Runner 2049 (Oscar winner for best visual effects), design, architecture, and more. The collection has an exceptional heritage in the 3D community. To empower creatives to succeed in 3D, today we’re releasing the Adobe Substance 3D Collection, a suite of interoperable tools and services that support 3D creativity from the beginning to the end of any project. Fortunately, the pandemic won’t be with us forever, but 3D creativity certainly will.

These companies and thousands of others discovered that creating in 3D not only gave them incredible creative freedom, but that it was also faster, cheaper, more scalable, and more sustainable. And 3D virtual photography was the foundation for a Ben & Jerry’s marketing campaign. Lowe’s used it to digitize their entire catalog for virtual shopping. Fashion brands used 3D to speed their design processes.

When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create.

3D fueled our imaginations, but we couldn’t imagine using it ourselves. We were blown away by the enveloping, fantastical worlds game developers built and the incredibly immersive 3D visual effects in movies, but many of us thought creating in 3D was too technically demanding. For years, many creatives saw 3D creativity as equal parts exciting and forbidding.

Adobe substance 3d stage